Saudi entrepreneur, consultant in marketing and business administration, CEO of Alf and Ba Holding Company He previously worked as a sales, marketing and business solutions consultant between 2010 and 2015 And regional director of sales in the Eastern Province, Saudi Hollandi Bank between 2011 and 2014 And director of sales for individuals in the eastern region of the National Bank of 2006 and 2008 And a sales officer in the Saudi British Bank between 2002 and 2006 She is the recipient of the Persistence Award 2014 in the category of the most persistent female entrepreneurs. She holds a diploma in professional electronic marketing in 2015, a master's in business administration and economics from King Abdulaziz University in 2012, a higher diploma in business administration and economics in 2009, and a bachelor’s in Islamic studies from Dammam College.